A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow.
The 13 Best Marketing Automation Software Tools Available to You Read More »
Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue?
While the idea for and potential results of this event are great, you also may have thought, “… it’s impossible to host this event — our base of customers, colleagues, and members of our professional networks are spread out all over the world.”
The Ultimate Guide to Creating Compelling Webinars Read More »
As much as it might be difficult to define what “ethics” is in relation to marketing, it’s easy to define what it isn’t.
The Critical Role Ethics Plays in Modern Marketing Read More »
The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.
The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool Read More »
Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products are the result of two separate brands working together.
21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective) Read More »
We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a result.
7 Creative Company Profile Examples to Inspire You [Templates] Read More »
Lead generation is essential for driving sales and growing an online business.
The Best 16 Landing Page Builders for Any Business Read More »
When I first started working remotely, I quickly realized that I didn’t like the available backdrops in my house.
First, there’s the cluttered living room. Then, there’s the rarely spotless kitchen. Or I could go with the yellow wall.
That’s when I started looking into Zoom backgrounds.
10 Zoom Backgrounds HubSpotters Love Read More »
For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
8 Innovative & Inspiring Examples of Augmented Reality in Marketing Read More »
If Googling has ever let you down, you may have come across another search engine called Bing.
Bing PPC Ads: How They Work (and Compare to Google Ads) Read More »
