The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.
The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool Read More »
Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products are the result of two separate brands working together.
21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective) Read More »
We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a result.
7 Creative Company Profile Examples to Inspire You [Templates] Read More »
Lead generation is essential for driving sales and growing an online business.
The Best 16 Landing Page Builders for Any Business Read More »
When I first started working remotely, I quickly realized that I didn’t like the available backdrops in my house.
First, there’s the cluttered living room. Then, there’s the rarely spotless kitchen. Or I could go with the yellow wall.
That’s when I started looking into Zoom backgrounds.
10 Zoom Backgrounds HubSpotters Love Read More »
For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
8 Innovative & Inspiring Examples of Augmented Reality in Marketing Read More »
If Googling has ever let you down, you may have come across another search engine called Bing.
Bing PPC Ads: How They Work (and Compare to Google Ads) Read More »
When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling.
I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
How to Determine a Bidding Strategy for Different Types of Ads Read More »
Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course).
The Ultimate Timeline of Google Algorithm Updates (+ Recommendations) Read More »
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.).
Understand Market Penetration and How to Create a Strategy Read More »
