Digital Marketing

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?

As a marketer myself, I often wish I had a better sense of all of the tools available to me — and what sets each of them apart — so I can make more informed decisions on how to create and optimize content.

Here at HubSpot, we know a thing or two about webinars. We set the Guinness World Record for largest online marketing seminar in 2011, hosted webinars with partners such as Facebook, LinkedIn, and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we’ve built.

No matter how great the content of your webinar is, though, it doesn’t mean much if there’s nobody there to hear it.

A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow.

The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.

Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products are the result of two separate brands working together.

We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a result.