Digital Marketing

5 Brand Partnership Fails [+Co-Marketing Mistakes to Avoid]

When you were in school, did you ever work on a group project?

If so, you probably remember that some went well, and others weren’t as synergistic.

The same thing is true with brand partnerships.

Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another.

5 Brand Partnership Fails [+Co-Marketing Mistakes to Avoid] Read More »

A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.

A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3) Read More »