Digital Marketing

People are hungry for immediate answers.

Social media can be an overwhelming place — even for the experts.

Let’s imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc.

In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience.

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign.

The reason?

Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.

90% of all web searches happen on Google, which means, if you’re a marketer, you should probably know the ins and outs of Google Ads

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font can actually weaken a job application.