Upstream vs. Downstream Marketing, Explained
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
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Digital Marketing
Upstream vs. Downstream Marketing, Explained
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
Upstream vs. Downstream Marketing, Explained Read More »
19 Impressive Product Demo Videos You’ll Want to Copy
In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support.
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What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts.
What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns Read More »
How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too
Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.
Everything You Need to Know About Affiliate Marketing
If you’ve ever came across Tim Ferris’s iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background. One of the main ideas he constantly talks about is the concept of passive income.
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How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too
Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.
Reach and Delight (The Right) Customers with Cooperative Marketing
Let’s say you’re buying a new phone. You probably also have to buy a screen protector and case. But, never fear — The phone store has an array of both from different companies. They are bundled with the phone for a lower price.
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How Often Should You (or Your Company) Blog? [New Data]
Starting a blog is tough. Thinking about what to post and how to promote it requires strategic planning. And will your content resonate with and delight your customers?
How Often Should You (or Your Company) Blog? [New Data] Read More »
8 Ways Digital Rewards Can Help Marketers to Stand Out
Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks.
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