Digital Marketing

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so.

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out.

You did it.

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though.

Ultimately, most of us find it much easier to remember content we’ve seen when it’s accompanied by visuals — which is why visuals are so widely used in marketing.

A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers.

Have you ever noticed that some URLs start with “http://”, while others start with “https://”?