Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?)
But a few summers ago, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit.
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When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.
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So your company is growing. Things are exciting. Everyone is motivated and ideas are coming in from left and right.
Then it happens.
You say something along the lines of, “Wouldn’t it be cool if we could build [revolutionary idea here]? It would cut costs/generate a ton of new leads/change the way we operate.”
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What do cross-country road trips, wedding speeches, and social media marketing have in common?
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When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right?
While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report.
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This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters.
As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch.
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Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”
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Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade.
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We’d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website.
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