Earlier today, I visited Yelp to order lunch. What I always really liked about the site is how easy it is to navigate. If I were accessing the website for the first time, I wouldn’t have any worries about how to use it to my benefit.
It’s the Little Things: How To Write Microcopy Read More »
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”
And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially in digital marketing.
Totally Free Microsoft Excel Templates That Make Marketing Easier Read More »
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business.
The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.
What Is a Whitepaper? [FAQs] Read More »
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising?
Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small businesses are using it, we just can’t afford to ignore this channel, no matter how perplexing.
The Ultimate Guide to PPC Read More »
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising?
Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small businesses are using it, we just can’t afford to ignore this channel, no matter how perplexing.
The Ultimate Guide to PPC Read More »
When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to give me opportunities to shoot for that kept my drive alive.
I think of SMART goals like my former baseball coach.
5 Dos and Don’ts When Making a SMART Goal [Examples] Read More »
In 2020, video outpaced blogging and infographics as the most common content marketing strategy.
Do Consumers Actually Engage With In-Stream Ads? [New Data] Read More »
In 2020, video outpaced blogging and infographics as the most common content marketing strategy.
Do Consumers Actually Engage With In-Stream Ads? [New Data] Read More »
If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Your brand is a living, breathing entity … and it’s your job to help it grow and improve.
How Brand Management Has a Direct Impact on Your Bottom Line Read More »
In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion.
A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email.
Why Email Design is Important, and 12 Best Practices to Improve Yours Read More »
