For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice.
Social Media Definitions: The Ultimate Glossary of Terms You Should Know Read More »
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated.
The Ultimate Guide to Google Analytics in 2020 Read More »
It’s no secret that business opportunities are quickly growing on Instagram.
How to Gain Your First (or Next) 1,000 Instagram Followers Read More »
Every once in a while, I see a commercial that makes me think, “Well, who did they get to do that?”
4 Major Ways Your Creative Agency Can Make Money Read More »
Organic search is the most consistent, long-term way to drive traffic to your website — if you can perform well on the SERPs (Search Engine Results Pages). While many SEO factors are out of your control, such as who you’re competing with and what they’re doing, you can still benefit from on-page optimization, which is very much in your control.
One on-page best practice is optimizing your URL slug for each page and post you create. It’s one of those SEO best practices that’s actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas.
How to Optimize Your URLs for Search [Quick Tip] Read More »
In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook.
Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience Read More »
Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products.
HubSpot Ran A Co-marketing Campaign: Here’s What We Learned Read More »
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.
The Ultimate List of Email Marketing Stats for 2020 Read More »
I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.
What is a 301 Redirect, and When Should You Use One? Read More »
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Well, the need to do keyword research has stayed the same. How you actually do it hasn’t.
How to Do Keyword Research for SEO: A Beginner’s Guide Read More »
