The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar?
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top Read More »
As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO.
5 CMO Communication Strategies to Secure CEO Buy-in Read More »
Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words.
14 LinkedIn Banner Examples to Inspire Your Own Read More »
For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of alternative search engines worth exploring.
7 Google Alternatives for Search Read More »
Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more accessible to non-specialists.
I Tested 6 AI Tools for Graphic Design, Here Are My Favorites Read More »
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon.
How to Level Up as a Marketer in the AI Era (The Right Way) Read More »
Building brand awareness isn’t just about making noise today — it’s about laying the groundwork for generating consistent demand tomorrow.
How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building Read More »
At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could even imagine fluffy Chow Chow named “ROAS” chasing after a Shih Tzu named “ROI.”
50 Marketing Buzzwords to Know and Some to Avoid Read More »
In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to no information about the topic; rather, the page would be filled with ads.
How Clickbait Works: The Psychology Behind Clickbait Read More »
