Digital Marketing

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.

In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center.

If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.

Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.

Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. I personally love using Adobe Illustrator to make personalized images for my small business and my website, such as favicons and logos for social media.

If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.

In a sea of short-form content, webinars are a breath of fresh air to content marketers like me who want the opportunity to create stronger relationships with prospects and existing customers.