It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page?
The 5 Kinds of Digital Marketing Collateral You Should Be Creating Read More »
The initial phase of starting your blog is one of the most fun and exciting parts of your journey.
12 Tried-and-True Ways to Promote Your Blog Posts Read More »
83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram?
How 6 Brands Use Instagram Live in Their Marketing Strategy Read More »
With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes.
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy Read More »
My role at HubSpot is the French Marketing Automation Manager — essentially, I’m in charge of the marketing automation for HubSpot leads and free users in our French market. This past January, we noticed that one of our key automation programs — our onboarding and nurturing email program for our free users — was dated and needed a revamp.
When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics.
9 Guidelines for Exceptional Web Design, Usability, and User Experience Read More »
Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike.
The Ultimate Guide to Instagram Stories Ads in 2020 Read More »
When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”
When I went to college, it was the first time I truly interacted with a bunch of people who were completely different from me.
I grew up in Orange County, an almost infamously undiverse, homogeneous place.
It was during college that I was able to broaden my horizons and I quickly realized how important diversity is to every area of life whether it be education, or even business.
Cultural Competence: What Is It and How To Develop It At Your Company Read More »
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?
As a marketer myself, I often wish I had a better sense of all of the tools available to me — and what sets each of them apart — so I can make more informed decisions on how to create and optimize content.
79 Marketing Tools and Software for Every Business & Budget Read More »
