The Ultimate Guide to iPaaS (Integration Platform as a Service)
You’ve likely heard of Software as a Service, or SaaS.
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Digital Marketing
How HubSpot Video Managers Coordinate and Produce Content Remotely
In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before.
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The Ultimate Guide to Social Testing
As marketers, we know the importance of making data-driven decisions.
The more data we know about our audience — from how many are being reached to how many engage with our content — the more we’re able to make effective marketing moves.
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How to Create a Social Media Report [Free Template]
![How to Create a Social Media Report [Free Template]](https://blog.hubspot.com/hubfs/social-media-report.jpg)
Social media is an undeniably powerful channel for marketing in 2020.
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Why Marketers Should Implement User-Generated Content: 23 Stats to Know
As a Boston-based young professional, the biggest product I’ve had to invest in was an over-priced apartment.
And this year, with apartment tours going fully virtual, I’ve found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer’s journey.
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12 of the Best Marketing Techniques for 2020
When content marketing was gaining steam, there were really only a few techniques you could leverage.
On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles.
That was pretty much it.
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What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?”
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? Read More »
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?”
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? Read More »
How to Write a Great Email Signature [+ Professional Examples]
The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day.
A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you’re working on.
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9 LinkedIn Ad Case Studies That Marketers Can Learn From
When you think about social media marketing, what’s the first platform that comes to mind? For many marketers, it’s probably Facebook or Instagram. But if I were to pick one, I’d go with LinkedIn.
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