Do you know how you have siblings, cousins, aunts, and uncles? Well, brands kind of do too — only their fellow brands probably don’t get way too aggressive about the conspiracy theories they believe in while everyone’s just trying to enjoy Thanksgiving dinner like somebody’s Uncle Gary does every year.
What’s Sprite to Coca Cola? An Exploration of Brand Portfolios Read More »
Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop.
How to Develop a Go-to-Market Plan That Works [+Free Template] Read More »
When I go to bed every night, I have to set about five alarms for the morning.
I’m just the type of person that needs a lot of reminders to wake up on time.
In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers.
The Beginner’s Guide to Reminder Advertising Read More »
Four-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy now!
How to Create an Ecommerce Checkout Experience Shoppers Don’t Hate Read More »
What makes a blog post bad?
There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor word choice. Poor shareability.
The most pervasive problem? Poor flow. The post jumps from one idea to the next to the next
How to Write a Blog Post Outline: A Simple Formula to Follow Read More »
With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish.
7 Tips for Running Engaging Instagram Giveaways (+Tools to Get You Started) Read More »
One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?”
When we tell them we use an editorial calendar, the next question is often, “Oh, how much does that cost?”
How to Create an Editorial Calendar in Google Calendar [Free Templates] Read More »
One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?”
When we tell them we use an editorial calendar, the next question is often, “Oh, how much does that cost?”
How to Create an Editorial Calendar in Google Calendar [Free Templates] Read More »
Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course!
How to Implement & Succeed With Marketing Automation Read More »
My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from it.
My editor also has fresh editing eyes, so she can discover any overlooked errors and new creative opportunities to sharpen my piece. After I address her edits, my piece always looks more polished.
The Beginner’s Guide to Usability Testing [+ Sample Questions] Read More »
