Digital Marketing

Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries everyday.

Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. You’d have to buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them.

Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content.

Ecommerce is predicted to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate your website from everyone else’s.

Some marketers might have an unhealthy obsession with metrics — they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.

Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I’m guessing that’s happened even to the most type-A of us.

In the last decade, the need for social media managers has boomed. According to the U.S. Department of Labor statistics, this trend is not slowing down any time soon.