Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Shockingly, it didn’t start with “virtual” or end with “intelligence”. Instead, it was what attracted most marketers to the industry in the first place — “storytelling”.
How to Tell a Compelling Brand Story [Guide + Examples] Read More »
Everyone can acknowledge the importance of a mobile-friendly website, especially after Google’s Mobilegeddon algorithm update.
Beyond Responsive Design: How to Optimize Your Website for Mobile Users Read More »
Did you know it costs five times more to attract a new customer, than to keep an existing one?
How to Build an Email List from Scratch: 10 Incredibly Effective Strategies Read More »
Time is one of the most valuable resources we have — that’s why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.
7 of the Best Ad Management Tools for 2020 Read More »
I can guarantee you that this article will be absolutely eye-opening.
It will provide actionable, research-backed insight that’s proven to take your marketing copy from mind-numbing to mind-blowing.
150 Power Words to Add Some Oomph To Your Copy & Deliver Results Read More »
When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator.
7 of the Coolest YouTube Banners We’ve Ever Seen Read More »
Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. It was by far the both exhilarating and nerve wracking experience of my professional life.
Pro Speakers on How to Give a Perfect Keynote Presentation Read More »
As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.
That content was once largely limited to the written word. Today, that’s no longer the case.
YouTube SEO: How to Optimize Videos for YouTube Search Read More »
There’s no question that landing pages — and the lead-capture forms that come with them — are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads — and generate reconversions, too.
That’s because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.
13 Simple (But Critical) Tips for Creating Better Landing Pages Read More »
Have you ever finished creating a WordPress website and loved everything about it? Then, promptly began to hate it after realizing it takes forever to load?
How to Remove Render-Blocking JavaScript From Your WordPress Website Read More »
