How Broadcast Journalism Helped Me Pivot to Social Media Management
Pivoting from a career in broadcast journalism was a big decision for me.
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Digital Marketing
Lights, Camera, Action: How to Record a Webinar Worth Replaying
A few short months ago, I discovered the beauty of webinars.
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How Using Humans And Chatbots Together Generated 182% More Qualified Leads
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
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How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help.
Upstream vs. Downstream Marketing, Explained
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
Upstream vs. Downstream Marketing, Explained Read More »
Upstream vs. Downstream Marketing, Explained
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
Upstream vs. Downstream Marketing, Explained Read More »
19 Impressive Product Demo Videos You’ll Want to Copy
In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support.
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What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts.
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How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too
Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.
Everything You Need to Know About Affiliate Marketing
If you’ve ever came across Tim Ferris’s iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background. One of the main ideas he constantly talks about is the concept of passive income.
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