Digital Marketing

I’m willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check.

I’ll admit it: this post is incredibly timely for me.

There’s a fairly obscure album by a guitarist named Duck Baker called There’s Something for Everyone in America. I don’t know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level.

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales.

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website?

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.