Digital Marketing

How to Create Facebook Video Ads, According to HubSpot Advertisers

Leave a Comment / Digital Marketing /
How to Create Facebook Video Ads, According to HubSpot Advertisers

During the last few years, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has over 500 million people watching Facebook videos every day.

Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) — it’s also because more marketers are shifting their budgets from TV to mobile video.

How to Create Facebook Video Ads, According to HubSpot Advertisers Read More »

5 Brand Partnership Fails [+Co-Marketing Mistakes to Avoid]

Leave a Comment / Digital Marketing /

When you were in school, did you ever work on a group project?

If so, you probably remember that some went well, and others weren’t as synergistic.

The same thing is true with brand partnerships.

Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another.

5 Brand Partnership Fails [+Co-Marketing Mistakes to Avoid] Read More »