When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.
Ten years ago, people still relied on morning papers for news.
How to Write a Press Release [Free Press Release Template + Examples] Read More »
Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts.
Did you know that marketing automation can lead to a 14.5% increase in sales productivity?
How to Set Up Automated Email Marketing Workflows (+ Examples) Read More »
If asked you to list the most valuable things you own, how would you answer? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question.
The Ultimate Guide to Cybersecurity Read More »
For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it.
Is Page One Overrated? The Truth About Organic Search Results Read More »
For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and Megan Fox.
It makes me think of the Autobots doing all our marketing — which would be pretty cool.
The Top Benefits of Marketing Automation Read More »
In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes.
What’s an Implementation Partner & How Do You Work With One? Read More »
According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them.
Do AR Product Previews Actually Lead to Purchases [New Research] Read More »
When McDonald’s first opened its doors, they had two items on the menu: burgers and fries. After surveying competitors, the founders saw that in order to stand out as a food company, they had to be different. Instead of offering a multitude of menu options, they decided to hyper-focus on the bestsellers, which catapulted their customer satisfaction.
How to Find Your Business’s White Space Opportunities Read More »
In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. This actually pushes organic results further down the page. So what does that mean for SEOs?
How to Optimize Your Content for Google’s Featured Snippet Box Read More »
Growing up for me, becoming an influencer wasn’t a job someone could aspire to be.
But nowadays, it’s a job that kids dream of and an industry that impacts young adults purchasing decisions.
Instagram Influencer Marketing Myths, Debunked Read More »
