In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or MailChimp, can’t do.
Total Addressable Market (TAM): What It Is & How You Can Calculate It Read More »
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do.
Don’t panic.
Brand Strategy 101: 7 Essentials for Strong Company Branding Read More »
Editor’s Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here.
Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click ‘delete’ because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It’s the last of these concerns that we’re here to help with today.
The Ultimate List of Email SPAM Trigger Words Read More »
When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?”
5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving Read More »
When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?”
5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving Read More »
If you’re in business, you need to know how to create captivating presentations. Whether you’re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won’t put people to sleep.
20 Tools for Creating and Delivering Amazing Presentations Read More »
If you’re in business, you need to know how to create captivating presentations. Whether you’re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won’t put people to sleep.
20 Tools for Creating and Delivering Amazing Presentations Read More »
Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?
The Straightforward Guide to the Google Display Network Read More »
Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?
The Straightforward Guide to the Google Display Network Read More »
You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on.
When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming.
Data Visualization 101: How to Choose the Right Chart or Graph for Your Data Read More »
