Digital Marketing

As you browse and maneuver around the internet, you visit landing pages all the time.

A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website.

Regardless of how you “land” on a landing page, its purpose is to encourage you to convert to a lead or customer. For that reason, landing pages are uniquely powerful components of a business’s digital marketing strategy.

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or MailChimp, can’t do.

Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do.

Don’t panic.

When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?”

When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?”

If you’re in business, you need to know how to create captivating presentations. Whether you’re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won’t put people to sleep.

If you’re in business, you need to know how to create captivating presentations. Whether you’re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won’t put people to sleep.

Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?

Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?