An art.
Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling.
And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.
The Ultimate Guide to Storytelling Read More »
According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians.
But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)
17 of the Best Examples of Beautiful Blog Design Read More »
In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or MailChimp, can’t do.
Total Addressable Market (TAM): What It Is & How You Can Calculate It Read More »
A blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey.
But how do you know if it’s working?
15 Amazing Blogging Insights Your Analytics Can Tell You Read More »
As you browse and maneuver around the internet, you visit landing pages all the time.
A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website.
Regardless of how you “land” on a landing page, its purpose is to encourage you to convert to a lead or customer. For that reason, landing pages are uniquely powerful components of a business’s digital marketing strategy.
The Ultimate Guide to Landing Pages Read More »
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do.
Don’t panic.
Brand Strategy 101: 7 Essentials for Strong Company Branding Read More »
Editor’s Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here.
Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click ‘delete’ because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It’s the last of these concerns that we’re here to help with today.
The Ultimate List of Email SPAM Trigger Words Read More »
When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?”
5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving Read More »
When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?”
5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving Read More »
If you’re in business, you need to know how to create captivating presentations. Whether you’re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won’t put people to sleep.
20 Tools for Creating and Delivering Amazing Presentations Read More »
