11 Tips for Virtually Pitching Marketing Campaigns
It’s no secret that agencies are accustomed to wooing clients during in-person pitches.
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Digital Marketing
How to Build Community-Centric Virtual Events, According to Moz’s CMO
As you’re probably well-familiar at this point, 2020 has brought with it plenty of disruption and change.
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What a Serial Entrepreneur Learned From Spending Nearly $1M on Facebook Ads
When it comes to Facebook ads, you might feel like you’ve won the lottery if your ads perform well.
However, you couldn’t be further from the truth. In fact, I’ve spent more than $900K on Facebook ads in over 4 years.
Facebook ads are a complex and nuanced form of marketing.
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Everything Marketers Need to Know About Sender Scores
Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in.
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How to Learn Excel Online: 19 Free and Paid Resources for Excel Training
Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did.
And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually.
Like me, you’re missing out on a world of Excel training courses that could teach me how to automate my reports and save hours of time.
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Facebook’s Testing New Email Marketing Tools: Here’s What We Know So Far
Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook.
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Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge.
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The 5 Kinds of Digital Marketing Collateral You Should Be Creating
It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page?
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12 Tried-and-True Ways to Promote Your Blog Posts
The initial phase of starting your blog is one of the most fun and exciting parts of your journey.
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How 6 Brands Use Instagram Live in Their Marketing Strategy
83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram?
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