Digital Marketing

Some marketers might have an unhealthy obsession with metrics — they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.

Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I’m guessing that’s happened even to the most type-A of us.

In the last decade, the need for social media managers has boomed. According to the U.S. Department of Labor statistics, this trend is not slowing down any time soon.

In the last decade, the need for social media managers has boomed. According to the U.S. Department of Labor statistics, this trend is not slowing down any time soon.

Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you’re relying on a simple freeze-frame to tell viewers what it’s about.

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Powerful because it can help you summarize and make sense of large data sets. Intimidating because you’re not exactly an Excel expert, and pivot tables have always had a reputation for being complicated.

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Powerful because it can help you summarize and make sense of large data sets. Intimidating because you’re not exactly an Excel expert, and pivot tables have always had a reputation for being complicated.

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall over and over again. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.”