The Ultimate Guide to Brand Awareness
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?
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Digital Marketing
10 Common Landing Page Myths to Avoid
I remember when I found out the Tooth Fairy wasn’t real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I’d lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.
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How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)
It’s no surprise you want to become a paid Instagram influencer — heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post.
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53 Focus Group Questions for Any Purpose
Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion.
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18 Core Company Values That Will Shape Your Culture & Inspire Your Employees
Consider one of American Express’s company values — “Customer Commitment”. Ideally, if you’ve had a positive experience with one of American Express’s customer service reps, you’ve seen this value displayed first-hand.
18 Core Company Values That Will Shape Your Culture & Inspire Your Employees Read More »
18 Core Company Values That Will Shape Your Culture & Inspire Your Employees
Consider one of American Express’s company values — “Customer Commitment”. Ideally, if you’ve had a positive experience with one of American Express’s customer service reps, you’ve seen this value displayed first-hand.
18 Core Company Values That Will Shape Your Culture & Inspire Your Employees Read More »
What Is the 10/20/30 Rule of PowerPoint?
Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and informative is tough.
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The Ultimate Guide to Marketing Interview Questions From HubSpot’s CMO
Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets.
In this post, I’ll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I’m looking for.
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The Ultimate Guide to Branding in 2020
Products are never just products, right?
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The Ultimate Guide to Storytelling
An art.
Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling.
And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.
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