Digital Marketing

Do you remember your first A/B test you ran? I do. (Nerdy, I know.)

Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?”

I’ve written about the importance of sales and marketing alignment before, but the point can’t be understated: businesses undeniably have better success when they align sales and marketing teams.

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification?

In January of 2019, Contently, a content marketing platform that connects enterprise brands with freelance talent, surveyed over 1,000 people in the U.S. about their media and marketing preferences. What they uncovered about people’s preferred content length shattered a seemingly unbreakable convention that longer is always better: 75% of people prefer to read articles under 1,000 words.

Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump.