Ever since I was first introduced to search engine optimization (SEO), I’ve had to use it in every role I’ve had from editorial writing jobs to marketing blogging.
While SEO was never my sole focus, I had to learn how to measure the success of my efforts.
6 SEO KPIs Every Search Marketer Should Know Read More »
With all the work marketing teams are responsible for, it can be hard to make time to get reinspired and capture a spark of creativity that leads to a new, marketing strategy. This can be even more problematic for brands in physically isolated areas.
5 Brands That Won Australian Advertising Awards [+What Marketers Can Learn From Them] Read More »
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
20 YouTube Tricks, Hacks, and Features You’ll Want to Know About This Year Read More »
Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form.
11 of the Best Free Google Sheets Templates for 2020 Read More »
As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile.
Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page.
Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product.
Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products.
Social Media Marketing: The Ultimate Guide Read More »
What is a website taxomomy? Read More »
You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more.
The 9 Best Free Email Accounts and Service Providers of 2020 Read More »
Let’s face it: A job search is, typically, anything but fun.
It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining — “I promise to never complain about work again, if I can find a new job!”
The 9 Best Cover Letter Examples: What They Got Right Read More »
It’s no secret that people who live in startup-filled cities have seen some of the wildest brand names.
7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them] Read More »
A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories.
The Ultimate List: 57 Online Local Business Directories Read More »
