Digital Marketing

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers.

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.

Every once in a while, I’ll come across a website that really draws me in. So, I found 32 of them to show you.

If you’ve been a marketing professional for years now, learning about the four P’s of marketing might seem like a throwback to you.

However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix.

With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.

With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.

I once heard a new business owner define their target market as … wait for it … “everyone”.

*cringe*

Collecting high-quality leads is a challenging task that marketers face. Even once you’ve created a fantastic, high-converting landing page, you’re not done.

Collecting high-quality leads is a challenging task that marketers face. Even once you’ve created a fantastic, high-converting landing page, you’re not done.

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century.