Digital Marketing

YouTube SEO: How to Optimize Videos for YouTube Search

As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.

That content was once largely limited to the written word. Today, that’s no longer the case.

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13 Simple (But Critical) Tips for Creating Better Landing Pages

There’s no question that landing pages — and the lead-capture forms that come with them — are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads — and generate reconversions, too.

That’s because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.

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