Digital Marketing

As any blog owner will tell you, “Should I enable comments on my blog?” is one of the first questions you’ll ask yourself as your content starts to grow.

The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster.

For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.

In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they’d begin charging freelancers a mandatory service fee for every assignment they book.

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach.

Ready or not, the holidays are right around the corner. And that means it’s time for email marketers to start planning one of their biggest email campaigns of the year.

Now that 2020’s global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question:

Ready or not, the holidays are right around the corner. And that means it’s time for email marketers to start planning one of their biggest email campaigns of the year.

They see you when you’re Slacking. They know when you come in late. They know if you’ve been bad or good, so be good for your work’s Secret Santa exchange …