Digital Marketing

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart.

How many times have you seen a killer marketing campaign and thought to yourself, “Wow, I wish I would’ve thought of that!”

As any blog owner will tell you, “Should I enable comments on my blog?” is one of the first questions you’ll ask yourself as your content starts to grow.

In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they’d begin charging freelancers a mandatory service fee for every assignment they book.

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart.

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach.

Now that 2020’s global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question:

They see you when you’re Slacking. They know when you come in late. They know if you’ve been bad or good, so be good for your work’s Secret Santa exchange …