Digital Marketing

How Clickbait Works: The Psychology Behind Clickbait

In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to no information about the topic; rather, the page would be filled with ads.

How Clickbait Works: The Psychology Behind Clickbait Read More »

What Most Brands Miss With User Testing (That Costs Them Conversions)

I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about “The Top 5 Ranked TV Sitcoms in U.S. History” according to consumers. My client’s message to me was one of disbelief at the results, writing, “According to who?”. He couldn’t believe a representative base of respondents came up with the very homogenous top 5 list.

What Most Brands Miss With User Testing (That Costs Them Conversions) Read More »

Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template]

Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself, trying to sum up my copywriting business in as few words as I can. That’s where the business one-pager has come to my rescue.

Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template] Read More »