Digital Marketing

Just like when I first watched The Matrix, when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it.

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.

It might seem like holiday marketing is out of control. But some brands do it very, very well.

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures.

When it comes to event marketing, there are many tasks that need to be completed prior to (as well as during and after) your event. This can become overwhelming, especially if you’re on a small team. 

Did you know that 55% of marketers say blogging is their top inbound marketing priority?

Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging?

Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence.

Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing.

Clothes, food, habits — outgrowing things is a natural part of life. That’s true for brands as well. When brands decide they’ve outgrown their current way of doing things, this might call for a rebrand.