Digital Marketing

Good news: on the internet, your business can connect with hundreds of millions of potential customers.

When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few).

One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?”

Now, obviously, I work at HubSpot and I know what a blog strategy looks like at a big company with a recognizable brand.

Whether or not you enjoy public speaking, I’d bet you don’t like hopping on stage without preparing for a speech or keynote address.

The battle for customer attention has never been so fierce.

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there’s plenty of SEO training that can help you get started.

But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience?

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality.

Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.

Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.

If you’re reading this article, I probably don’t need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day.

You already know video is an important channel, and you’re ready to start leveraging YouTube for your own business. I’m here to show you how to do it.