Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend.
How to Get a Google Ads Certification Read More »
An outdated website won’t represent your brand well.
How to Successfully Migrate a Website Without Harming SEO [Checklist] Read More »
A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.
11 Stats That Make a Case for Landing Pages Read More »
You know how hot visual content is, and you want to jump on board to enjoy the engagement, traffic, and leads that follow. But maybe you’re not keen on writing a blog post, and you don’t have the production resources to create videos. What to do? Create a SlideShare presentation.
How to Easily Create a SlideShare Presentation Read More »
Do you read every post on a blog? If you’re like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you’re looking for when you click. That frame of mind is why blog categories help readers navigate your site.
What Is a Blog Category and Why Are They Important for Your Blog? Read More »
Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we’re deeply connected to the needs and goals of our customers.
Marketing Trends to Watch in 2021, According to 21 Experts Read More »
Many businesses aim for their websites to rank highly in search engines, but it’s a moving target.
User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users Read More »
Many businesses aim for their websites to rank highly in search engines, but it’s a moving target.
User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users Read More »
Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement.
