Digital Marketing

As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.

When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads.

Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision?

That’s similar to what businesses do when they need to purchase something as well, except it’s a slightly more formal process.

In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services.

If you’ve ever been in charge of running ads for a business, I’ll bet you’ve wondered how to get cold audiences to interact with your ads. It’s the age-old problem of online advertising.

With Facebook ads, one of the best ways to target a cold audience that is likely to interact with you is to use lookalike audiences.

Determining which parts of your marketing efforts drive conversions and sales can be one of the messiest areas of marketing. But it’s also one of the most important — assuming you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more.

A few years ago on Thanksgiving, my entire family flew to my sister’s house, except for me. I couldn’t afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip.

That concept is called the fear of missing out (FOMO). FOMO, while upsetting when I missed my family trip, is actually a great marketing tool to use when you’re planning an event.

“Hey, would you mind sending a follow-up email?” 

Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos.

Many businesses find social media overwhelming — there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan.

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for X amount of months, they’ll ultimately lose money by acquiring them.