Digital Marketing

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there’s plenty of SEO training that can help you get started.

But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience?

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality.

Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.

Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.

If you’re reading this article, I probably don’t need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day.

You already know video is an important channel, and you’re ready to start leveraging YouTube for your own business. I’m here to show you how to do it.

Marketers spend a lot of time trying to nail down abstract concepts. They’re tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand’s identity in a neat, tidy, and most importantly, interesting way.

There’s a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics.

Not to mention that people follow directions 323% better with text and illustrations than without illustrations.