Digital Marketing

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. They don’t reveal whether they stayed or not.

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared. This sense of connectedness is more important than ever in a time where more work, communication, and socialization is being done online. 

YouTube is the second largest search engine, with over 2 billion users per month — so it’s an undeniably powerful channel for your marketing efforts.

Over the past year, marketers got a crash course in remote work.

As a marketer, you know how important it is to have a marketing strategy.

Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.

With 1.85 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 60% of all social logins.

To consider the importance of visual search in 2021, let’s start with an example.

Even though LinkedIn has been around since 2003, the platform didn’t allow the use of clickable hashtags until 2016.

With more than 2 billion active users — or nearly one-third of the global internet audience — YouTube has become a vital platform used within most video marketing strategies.

One of the best ways to tell if a show or movie is worthwhile is if people never get tired of re-watching it. Whether it’s the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or witness Forrest develop into a ping pong celebrity — even if they’ve already watched it 27 times.