How To Choose the Right KPIs for Your Business
How To Choose the Right KPIs for Your Business Read More »
Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language?
Hreflang Tags: The SEO Attribute for Content in Multiple Languages Read More »
Although none of us really like to admit it, let’s be honest: first impressions matter. So if you’re trying to build a remarkable social media presence, you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. It’s no secret that people will judge a book by its cover. And if that’s the case, wouldn’t you want to make sure the first impression of your brand page is one that captures visitors’ attention, making them inclined to stick around and learn more about you?
16 Examples of Twitter Brand Page Backgrounds to Inspire You (Clone) Read More »
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
7 Effective Ways to Promote an Event on Facebook Read More »
As a marketer, you’re undoubtedly aware of some of the major social media sites you can use for lead generation. I’m willing to bet you’ve already heard about the importance of Instagram, Facebook, and Twitter — and if you use all three as part of your lead generation strategy, you might think you’re all set.
How to Generate Leads on LinkedIn, According to LinkedIn’s VP of Marketing Read More »
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants.
The Plain-English Guide to Integrated Marketing Communications Read More »
When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team.
How Much Should Your Marketing Team Budget for 2021? [By Industry] Read More »
Whether it’s with a single client, a large internal team, or external stakeholders, hosting successful, engaging meetings is an art form.
10 Common Virtual Meeting Mistakes to Avoid, According to Remote HubSpot Employees Read More »
In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. They don’t reveal whether they stayed or not.
The Beginner’s Guide to Cost Per Acquisition (CPA) Read More »