Digital Marketing

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

One of my favorite episodes of “The Office” is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues.

But during your corporate event, you probably don’t want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign.

There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy.

So, you’ve designed a lead generation strategy and it’s working. Your website visitors are coming to your website, filling out your forms, and boom, you’ve got leads. Now what?

Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades?

It might not be surprising to hear, but overall our collective attention span has been narrowing.

You might be wondering, “What does this mean for marketers?”

Good news: on the internet, your business can connect with hundreds of millions of potential customers.

When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few).

One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?”

Now, obviously, I work at HubSpot and I know what a blog strategy looks like at a big company with a recognizable brand.

Whether or not you enjoy public speaking, I’d bet you don’t like hopping on stage without preparing for a speech or keynote address.

The battle for customer attention has never been so fierce.