Have you ever heard the age-old classic story of a company that got its start from a back-of-the-napkin idea? Or about the start-ups that started in someone’s garage?
While all those stories are, of course, inspirational, a huge element that they leave out is that every business started because someone felt the project justified spending time and money on it.
The Plain English Guide to Writing a Business Case Read More »
![How to Verify Your Facebook Page in 5 Steps [+ Why You Should]](https://blog.hubspot.com/hubfs/verify%20your%20facebook%20page.jpg)
The other day, I searched for “Taylor Swift” on Facebook.
How to Verify Your Facebook Page in 5 Steps [+ Why You Should] Read More »
Just like Joey from “Friends,” we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback.
Without feedback, we would never be able to improve. And even though it’s hard, feedback is a great way to measure success.
25 Post Event Survey Questions to Ask Read More »
Advertising is the process of creating messages that raise awareness of your brand.
What is Comparative Advertising? [+ Examples] Read More »
These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don’t have a page garners the same reaction from users as searching for a business on Google and seeing they don’t have a website: They just don’t look legitimate.
13 Things NOT to Do on Facebook Read More »
I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have.
21 Ways To Build Your Social Media Presence, Like HubSpot Marketers Read More »
Pablo Picasso once said, “Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.”
Ladies and gentlemen, Picasso was wrong.
You actually can figure out why “two colors, put one next to the other, sing.”
Deconstructing 7 Famous Brands’ Color Palettes Read More »
Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.
A Beginner’s Guide to Web Analytics Read More »
In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their “most important channels” for hitting goals.
Do Blog Posts Actually Lead to Purchases [New Data] Read More »
Growing up, I used to play “grocery store” with my sister. We’d go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically “buy” goldfish.
You might be thinking, “What does this have to do with market share?”
Well, let’s say that I bought 10 bags of goldfish from various “companies” that my sister, mom, and dad owned. If three of those bags were my sister’s goldfish, that would mean that she had a 30% market share of my goldfish.
Put simply, that is market share. But how does that impact marketers?
What Is Market Share & How Do You Calculate It? Read More »
