Digital Marketing

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI.

In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale.

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful.

This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday.

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts.