Digital Marketing

Who doesn’t love free stuff?

If I can find a free tool to do something I’d otherwise have to pay for in my marketing, I’m going to try the free one first. As long as I can achieve the same quality result from the free tool, there’s no need to waste budget.

If you visit YouTube on any given day, you’ll be sure to find a recently-published video that’s been viewed millions of times in mere days.

Determining your audience profile is a critical step in ensuring your campaign is successful.

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet.

Long gone are the days of dial-up internet when web pages loaded line by line.

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees.

Facebook ads can generate awareness, bring in leads, and convert prospects … but only you can get them approved.

A lot of companies have employee referral programs.

In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering.