Digital Marketing

In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering.

A few years ago, I got hired as a content marketer at a small web design company.

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what’s proven to work — which tends to look different from company to company.

Whenever I’m driving and see a Herb Chambers billboard, I smile.

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.

Choosing the right pricing for your product is a little bit like Goldilocks.

When you’re developing or launching a new product, service, or business, you’ll want to have a general sense of how receptive your target market will be to it.

Typically, this is done through extensive market research — and one key component of the research process is running a focus group.

Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives.

Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives.

An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes.