Digital Marketing

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for X amount of months, they’ll ultimately lose money by acquiring them.

When you search for “content writers” on LinkedIn, you’re bound to come across an incredibly diverse range of professionals.

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”

Now that we’re spending more time than ever at home on our computers, it’s a great time to brush up on webinar etiquette.

Your brand’s team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it.

It seems we all have an obsession with killing things off.