Digital Marketing

Most marketers know that Facebook is more than just another social media platform. It’s an essential business tool for companies of every size and industry.

With a daily active user base of over 1.8 billion (98.3% or 1.73 billion of which are on mobile alone), you know Facebook can help you reach new audiences you may otherwise have been unable to get.

Did you know that people retain 65% of the information they see, but only 10% of the information they hear?

Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations.

That’s why, as a marketer, it’s important to display information in a combination of visual and text, in an easy-to-consume way.

Serving as snackable — and often laughable — bits of visual content, GIFs help us accurately convey our thoughts and feelings when we’re limited to virtual communication.

The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it’s worth.

Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success and which didn’t, they improved their efficiency, effectiveness, and productivity at work.

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important.

Troubleshooting a HTTP 500 internal server error is like solving a mystery.

We’ve built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot’s success; creating remarkable content is what makes a remarkable brand.

Ah, Clubhouse versus podcasts — an age-old debate.