These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don’t have a page garners the same reaction from users as searching for a business on Google and seeing they don’t have a website: They just don’t look legitimate.
13 Things NOT to Do on Facebook Read More »
I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have.
21 Ways To Build Your Social Media Presence, Like HubSpot Marketers Read More »
Pablo Picasso once said, “Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.”
Ladies and gentlemen, Picasso was wrong.
You actually can figure out why “two colors, put one next to the other, sing.”
Deconstructing 7 Famous Brands’ Color Palettes Read More »
Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.
A Beginner’s Guide to Web Analytics Read More »
In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their “most important channels” for hitting goals.
Do Blog Posts Actually Lead to Purchases [New Data] Read More »
Growing up, I used to play “grocery store” with my sister. We’d go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically “buy” goldfish.
You might be thinking, “What does this have to do with market share?”
Well, let’s say that I bought 10 bags of goldfish from various “companies” that my sister, mom, and dad owned. If three of those bags were my sister’s goldfish, that would mean that she had a 30% market share of my goldfish.
Put simply, that is market share. But how does that impact marketers?
What Is Market Share & How Do You Calculate It? Read More »
How can you tell if your company is growing?
How To Choose the Right KPIs for Your Business Read More »
Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language?
Hreflang Tags: The SEO Attribute for Content in Multiple Languages Read More »
Although none of us really like to admit it, let’s be honest: first impressions matter. So if you’re trying to build a remarkable social media presence, you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. It’s no secret that people will judge a book by its cover. And if that’s the case, wouldn’t you want to make sure the first impression of your brand page is one that captures visitors’ attention, making them inclined to stick around and learn more about you?
16 Examples of Twitter Brand Page Backgrounds to Inspire You (Clone) Read More »
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
7 Effective Ways to Promote an Event on Facebook Read More »
