Digital Marketing

A great graphic design portfolio doesn’t do the work for you, but as an ever-running marketing tool, it can change your life by reeling in new opportunities.

Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations.

Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment.

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.

I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now.

The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.

I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s tool belt.

Email marketing is an effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of $40 for every $1 spent.

Leveraging email marketing can be difficult, especially if you’re trying to grow your list or manage the massive list you already have. Fortunately there are plenty of email marketing services available to help.

Here are 18 of the best ones I’ve found. I’ve even tested a few. Let’s dive in.

Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan.