Matthew Stibbe, CEO of Articulate Marketing, told me, “Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.”
How to Build a Successful Online Community: A Step-by-Step Guide Read More »
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management.
How to Prove the ROI of Community Management (According to Experts) Read More »
The concept of managing communities may seem straightforward.
Building a Community Management Strategy That Actually Creates Connection Read More »
A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled.
Community Management Challenges and How to Overcome Them [Expert Tips] Read More »
If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick.
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan.
Four Differentiated Marketing Tactics Using Community and Audience Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
This Writing Technique Turns Your Copy Into a “Mind Movie” Read More »
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.
Top 10 Best Rank Tracker Tools of 2024 Read More »
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences.
The Top 3 Challenges Regional Marketing Models Create for Global Businesses Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs.
How to Do an Inclusive Website and Social Media Audit to Improve Conversions Read More »
