Digital Marketing

I recently bought a new laptop. Before deciding which one was right for me, I read through a number of online reviews to ensure I was making an informed decision. Once I narrowed my search down to a couple of models, I visited the store to examine specs in person before committing.

You’ve launched your business and, with it, your website. Now you want to start driving more traffic to your site and build your brand salience.

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users
shop on the platform each week. If it’s the entryway for half of your potential sales, don’t you want your profile to look clean and inviting?

As with most social media platforms, when Twitter first launched, it was an informal platform for people to connect with peers, thought leaders, and even celebrities. Now, it’s evolved into a powerful marketing tool that many brands rely on.

Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients, and landing future jobs.

If you compare how product pages take shape across different companies, it’s clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements.

Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.

If you are leaving your job, you’re not alone.

In April 2021 alone, around 4 million people quit their jobs, according to the Bureau of Labour Statistics. That number is the highest recorded since the bureau started recording such rates.