When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market.
The Simple 2-Step Process for Calculating Your Market Size Read More »
Influential leaders are a pillar of any organization.
What Are Leadership Skills? [+ How To Get Them] Read More »
Strikethrough text is like body language in your writing. It allows you to convey subtext or your true opinion about something, without explicitly expressing it:
How to Strikethrough Text in Google Docs [FAQ] Read More »
If you’ve ever visited a website that served you an error page, you know how frustrating it is.
The Quick & Easy Guide to Fixing 504 Gateway Timeout Errors Read More »
Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound to say, especially in a 280 character Tweet. Crafting one often leaves us staring blankly at that little blinking cursor, hoping for a way to rephrase the Tweet to let up some characters for an image, a link, or that ever-essential hashtag.
31 Funny Twitter Bios & How to Write Your Own Read More »
Terminology is everything. Marketing, Sales, Product, Service — virtually every function in a business relies on some common terminology to do their best work. One area where alignment on terminology is essential is goal setting.
Goals vs Objectives: The Simple Breakdown Read More »
If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. Although I don’t have data to back up that statement (yet), product photography can be extremely valuable to your ecommerce website strategy.
The Beginner’s Guide to Product Photography [Tutorial + Examples] Read More »
Recently, Lululemon announced its program “Like New”, an initiative aimed at collecting gently-worn Lululemon gear and reviving the clothing to re-sell on Lululemon’s online resale shop:
The Definition of a Buyer Persona [in Under 100 Words] Read More »
![Everything You Need to Know about Behavioral Segmentation [+ Examples]](https://blog.hubspot.com/hubfs/5-2.jpg)
No matter how many products or services you sell and offer, or how small or large your business is, no two customers are exactly the same.
Everything You Need to Know About Behavioral Segmentation [+ Examples] Read More »
After being diagnosed with an autoimmune disease, Johnny Boufarhat was no longer able to leave the house—let alone go to in-person events—and was looking for a better way to connect with others. In 2019, Boufarhat founded Hopin to bring meaningful connections to virtual and hybrid experiences.
Hopin: Making a Global Impact with Virtual Events Read More »
