Digital Marketing

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X.

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager.

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist.

Matthew Stibbe, CEO of Articulate Marketing, told me, “Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.”

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management.

The concept of managing communities may seem straightforward.

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled.

If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick.

Having a hard time finding clear info on community management tools? I’m not even a little surprised.

They say if you can measure it, you can manage it. So how do you measure a community?