5 Marketing Experts Predict The Top Trends We’ll See in 2025
I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.”
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Digital Marketing
How Content Gap Analysis Bolsters Your Marketing Strategy
Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there’s one thing that all their content marketing strategies have in common, it is a solid content gap analysis.
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How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse.
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Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify’s Global Head of Business Marketing
By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists.
7 AI Automation Examples that Will Streamline Your Marketing Strategy
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject.
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The Ins-and-Outs of Content Optimization, Straight From a Marketer
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization.
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7 Meeting Agenda Examples For Productive and Efficient Meetings
In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings.
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It’s Like Marketing, But Made for Humans: Lessons from Oatly’s EVP
If you’re sipping an oat milk latte as you read this, you’re in luck.
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SEO for Startups: How Startups Can Unlock Growth With SEO
SEO for startups can be overwhelming — but don’t let it keep you from getting started.
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How an Entertainment Strategy Helps You Cut Through the White Noise
This week’s master is always down for some fun, and he’s got the receipts to show it.
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