The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]
One tiny little layout change netted us an almost 20% increase in on-page conversions.
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Digital Marketing
Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
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How B2C Companies Leverage AI Marketing [Examples & Tips]
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away.
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Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest.
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16 Video Production Tips to Enhance Quality and Drive Views
I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form.
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How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article.
HubSpot’s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ‘Dead’ Marketing Channels
“Just GPT it” is all the rage right now.
Bodega’s Matt Zaremba on How to Avoid Empty Calorie Marketing
Art and marketing are made for each other, and this week’s master proves that.
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How Brands Can Act Responsibly During a Crisis
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization.
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AI Target Audience: What I Learned [+ Tools to Try]
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI.
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