Digital Marketing

Google ranking factors are constantly changing, but links remain one of the most critical factors used by search engines.

I get it, fellow marketers —sometimes, you just need the numbers.

Want to capture more conversions and engage more leads? You’ll want to get personal. But how can marketers make this personalized approach work for their brands?

Leadership looks different for everyone.

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog?

Within 1.84 billion daily active users, Facebook is a valuable platform for marketers. In fact, 10 million advertisers already use the platform to meet their marketing goals.

2021 was a big year with advertisers, as they managed the remnants of the COVID-19 crisis and pandemic along with growing data privacy concerns.