What Editors Want from Guest Contributors in 2021 [New Data]
What Editors Want from Guest Contributors in 2021 [New Data] Read More »
If you’re a marketer, you’ve undoubtedly asked yourself, “How can I track clicks on a link in Google Analytics?”
Tracking clicks can help you understand where your audience is going from one page to another. It’ll also let you know what links they’re interested in, what CTAs they’re clicking, and more.
How to Track Clicks on a Link in Google Analytics 4 Read More »
For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert.
What Is Last Click Attribution and How to Use It Read More »
We’ve talked a lot about the customer journey — how it impacts sales, service, and marketers.
But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad).
How to Map Your Ecommerce Customer Journey [Template Included] Read More »
Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”.
What Does HTTP Error 503 (Service Unavailable) Mean & How To Fix It? Read More »
In recent years, we’ve seen the power of video on the internet — Facebook alone gets eight billion average daily views, and YouTube’s video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). Also, a Cisco report estimates that, by 2022, watching video will account for 82% of internet traffic.
The Ultimate Guide to IGTV Read More »
Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.
How to Create a Writing Style Guide Built for the Web [Free Guide] Read More »