Digital Marketing

Finding someone with the perfect combination of mentor traits is no simple task.

Pop quiz: If you had to define product marketing right now, what would you say?

Have you ever had to hype yourself up to send an email? Because, same.

As a marketer, we’ve been talking about personalization and responsive advertising for some time now. And that trend isn’t going away.

In 2019, 72% of display ads were responsive (more than double what they found just two years previous).

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall sales.

Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat.

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.

Crafting a one-page event website that generates countless registrations takes imagination, creativity, and some good old-fashioned common sense. You don’t just want potential attendees to be interested — you want them to be inspired to learn more, click through, and to sign up and attend your brand’s event.