Digital Marketing

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager.

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy.

Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them.

The concept of managing communities may seem straightforward.

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled.

If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick.

Having a hard time finding clear info on community management tools? I’m not even a little surprised.

They say if you can measure it, you can manage it. So how do you measure a community?

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management:

You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members.