Digital Marketing

Instagram is a powerful channel for businesses to reach a larger audience — in fact, approximately 80% of the platform’s one billion users follow at least one business on Instagram.

Want to start podcasting, but feel intimidated by the podcast equipment you’ll need? Don’t be! Professional-sounding podcast equipment is more accessible than ever. 

Shopping on social media has become increasingly popular over the past few years.

Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns.

It’s a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth (“on the other hand…“).

Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Known as the correlation coefficient, this metric is useful for measuring the impact of one operation on another to inform business operations.

It’s hard to overstate the importance of having a quality website for nonprofit organizations. All of an organization’s outreach, marketing, and ads need to drive an audience to take action like donating, finding out about services, or signing up for information.

Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts.

Video marketing is becoming more and more integral to a brand’s success. If you’re a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in.

Many years ago, I waited hours in line after a concert to get a coveted Selena Gomez autograph.