Digital Marketing

If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company.

For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews.

A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.

If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.

At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key.

In 2022, we surveyed over 500 video marketers and found that YouTube sees the highest usage, more than TikTok and Instagram. It’s also the platform marketers will invest the most in this year.

When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in.

There’s a new way to think about leadership. It’s time to focus on the relationships that are essential to business success.

Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives.

They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car … all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too.

It’s never easy notifying someone that they didn’t get the job.

Starting a new job? Then it’s time to put your best foot forward.