Digital Marketing

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Google Docs offers many helpful features for marketers. One of those valuable features is adding a text box to your Google Doc.

Remember when social media was all about keeping up with your friends and family?

With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator.

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be.

Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen.

Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it.

32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be?

You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.”