Digital Marketing

TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so it’s important to use hashtags to bolster your content and help it stand out.

Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok.

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products.

Online communities are internet groups where people with shared interests interact, have discussions, and form relationships.

On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket.

Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand’s Pinterest profile.

The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.

You win!

It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing.