Digital Marketing

When creating a company site, few things are more important than website homepage designs. The homepage is your brand’s virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button.

As a writer for HubSpot, the most I thought I would use our product was creating marketing blog posts and measuring their performance over time. I never envisioned myself actually using a CMS to, well, you know, build a website.

But, that quickly changed in the Fall of 2022 when I created a blog that cataloged my journey down the Great Divide, a mountain bike trail that stretches from Canada to Mexico.

Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return.

As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up.

When you have an active website, consistently coming up with blog ideas can be a challenge. So, what do you do when it feels like you’ve written about everything under the sun?

We’ve entered the era of purpose.

Marketers and third-party cookies — can you name a better combo?

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.