Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads.
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score Read More »
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.)
How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview] Read More »
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed.
INBOUND 2024: Co-creating with AI to Drive Growth Read More »
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed.
INBOUND 2024: Co-creating with AI to Drive Growth Read More »
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.
Best AI Tools for B2B Marketing in 2024 Read More »
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you.
How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips Read More »
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process.
How to Create an SEO Budget for Max ROI Read More »
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
Visual Storytelling: 10 Stunning Examples to Inspire You Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How to Create a Multilingual Content Strategy That Attracts and Converts More Customers Read More »
