Digital Marketing

WordPress is known for being one of the most popular content management system (CMS) software options available to date. One of the main reasons for this is that WordPress is easy to use and meets the needs of almost any type of website and business.

Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization.

If you’re a marketer, it’s likely been a very – odd – Q4!

When creating a company site, few things are more important than website homepage designs. The homepage is your brand’s virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button.

As a writer for HubSpot, the most I thought I would use our product was creating marketing blog posts and measuring their performance over time. I never envisioned myself actually using a CMS to, well, you know, build a website.

But, that quickly changed in the Fall of 2022 when I created a blog that cataloged my journey down the Great Divide, a mountain bike trail that stretches from Canada to Mexico.

As a business, you likely run marketing campaigns all year round.

Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return.