Digital Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry.

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?

Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test.

Oh, samples, the small gifts that help justify any Costco membership. You can get everything from a warmed pizza bite to a smoothie to hand lotion, all in one pass-through.

And don’t get me wrong, this strategy is an incredible tactic that can increase sales, in some cases, by as much as 2,000%. But there is much more to the sample marketing strategy than just enticing snacks and perks.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just wastes precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading.

Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out — creating an email group.

What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list.

Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry experts integrate some form of AI into their online marketing activities.