Digital Marketing

I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers…

Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply can’t keep up. That’s why teams are turning to CRMs for pest control — built for these unique needs.

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust.

Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules — all of which require special consideration.

In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long project cycles, complex stakeholder networks, on-site and off-site coordination, and a steady stream of subcontractors, suppliers, and clients, construction businesses have unique customer relationship management (CRM) needs far beyond the average sales pipeline.

Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams. These unique demands require tools that go beyond traditional customer management.

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide, social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue.

Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance client confidentiality, complex case timelines, and regulatory requirements while delivering timely, personalized service. These demands make traditional client management tools inadequate for the legal industry.

Let’s be honest — running a dental practice is challenging enough without juggling spreadsheets, missed follow-ups, and disconnected systems. Between managing patient relationships, scheduling appointments, and nurturing new leads, you need technology that actually works for you, not against you.