I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form.
16 Video Production Tips to Enhance Quality and Drive Views Read More »
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article.
“Just GPT it” is all the rage right now.
Art and marketing are made for each other, and this week’s master proves that.
Bodega’s Matt Zaremba on How to Avoid Empty Calorie Marketing Read More »
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization.
How Brands Can Act Responsibly During a Crisis Read More »
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI.
AI Target Audience: What I Learned [+ Tools to Try] Read More »
In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale.
I Tested the 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
8 Inclusive Ecommerce Website Examples That Drive Growth Read More »
As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful.
The Simple Website Personalization That Increased Conversions by 560% Read More »
This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday.
